Publishers/business owners/agencies love to disagree, but almost all of them will say they have an uneasy relationship with Google.
They can’t fully trust a business that they say isn’t completely transparent about how it makes money from their audiences. Few are brave enough to act on those concerns, not when they’re so dependent on Google for ad revenue. Every so often, though, a publisher will feel they have no choice but to make a move.
That’s the reason for setting up an ethical alternative to Google Analytics™. In a world where privacy is in the forefront of many peoples minds…
Helping reclaim online privacy with cookie-less data analytics.